Our Beginners & Basics series is a collection of blogs and tips that are designed to help beginners understand the basics of communications, social media, and marketing. Welcome to LinkedIn 101.

What is LinkedIn?

LinkedIn has quickly become one of the most-used digital networking platforms for professionals of almost any field. Unlike more personal forms of social media (think Facebook and Instagram), LinkedIn is focused on professional connections.

The social media channel allows users to build their careers and professional networks by connecting with others and sharing content. The purpose of LinkedIn is also to maintain contact with particular colleagues, friends and others in professional environments. It also doubles as a search engine for job seekers.

Who uses it?

LinkedIn has over 600 million users in more than 200 countries around the world. Surprisingly, over 70% of LinkedIn users are from outside of the US.

There are 46 million students and recent college graduates on LinkedIn using the channel to work on their experience and careers for future employers. LinkedIn is also crawling with recruiters that use the platform as part of their recruitment process.

Personal Profile

If you don’t have a personal LinkedIn profile yet, we’re glad you checked out this LinkedIn 101 guide! Your personal profile serves as a virtual resume, which allows customers or potential clients to see your experience. That’s the key to building trust!

Your personal LinkedIn profile will have a lot more features that you won’t see in other social media channels. You are able to include your experience, a summary of yourself, contact information, a portfolio, skills, recommendations, and more.

Your profile is meant to be a representation of your career and career goals for those who view it. As LinkedIn has grown into what it is today, with millions of users, your profile can also be seen as your “digital reputation.”

Business Profile

Much like you can have a personal profile, you can also have a business profile on LinkedIn. It’s similar to a business page on Facebook — it’s where companies share updates, articles, posts, and other information relevant to their audiences.

LinkedIn is a great social media tool for certain types of businesses, including staffing agencies, IT, real estate, and human resources are just a few!

Why is it helpful for businesses?

There’s no better way to share your brand than through a platform that allows for interaction between professionals and consumers. Because it has a long list of features to amp up your profile, LinkedIn allows you to present what your company is all about, share the people who work there, and engage with relevant content. 

Plus, it can even bring in some incredible talent if you use its hiring features.

Brands that are killing the LinkedIn game:

  • TED Conferences
  • Google
  • Amazon
  • Microsoft
  • IBM

Leave a Reply