As social media managers, we scroll on Instagram for business all the time. But, we can’t help but scroll for fun too! Here are five Instagram posts we’ve been inspired by.

Met Gala… but make it eyewear. 👀

The Met Gala is one of the most talked about events of the year. Celebs brought the heat with their outfits, but DIFF eyewear (one of our faves) crushed it by leveraging the red carpet looks on their Instagram account.

Bonus: DIFF also has a corporate social responsibility (CSR) program that provides glasses, vision exams, and more to kids in need.

“Summer should be fun!”

Summer is speeding by and it is not okay. But we are more than okay with Letterfolk using this creative line to share their product. They turned what could be a plain old post into a cute, shareable post that highlights what they do.

Bringing back book club

Does this one remind anyone else of the early 2000’s library reading challenges?! This post from OddFellows and Penguin Random House is aesthetically pleasing, yummy on the taste buds, and a good read all at once. We love it.

BONUS: This post uses IG’s new(-ish) Collab feature that lets two accounts post the same photo, which helps build brand awareness and collects “likes” all on one post.

It’s a dog-on-dog world

Any brand that uses dogs to advertise is a brand after our own heart. We’re living vicariously through Doug The Pug. Marketing his brand by the pool? He’s a hardworking pup. 🐶

This Instagram post is Doug (and WHIP) approved!  

Sneaky peeky

Glossier is the queen of curating amazing vibes on Instagram — their entire timeline is thoughtfully and strategically laid out, and this post is no exception.

Their sneak peek of an upcoming launch fits the general aesthetic of their feed while also giving consumers a taste of what’s next! 

---

Pin this for later! 📌