There’s a lot of information about social media out there nowadays, and it’s hard to keep track of what’s important and what’s not. Different things matter to different people (ie: what’s important to Coca-Cola is probably not as important to a small bank), but here are some statistics about social media that are relevant to pretty much everyone.

• Internet users have an average of 7.6 social media accounts. Some of the most popular and recognizable are Facebook, Twitter, Instagram, and LinkedIn, but other sites like Snapchat, Tumblr, Reddit, Pinterest, and Google+ also draw users.
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• Facebook has the most users of any social media site. By far. Facebook has more than 2 billion users, followed by YouTube with 1.5 billion and Instagram with 800 million. Overall, there are more than 3 billion social media users. That is a heck. of. a. lot. of. people.
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• According to a 2011 study, 27 million pieces of content are shared every day. This is both good and bad for companies. There is a lot of opportunity for your content to be shared, but there’s also a lot of competition. Content has to be compelling in order for people to share it, so make sure it’s good!
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• 500 million people visit Twitter each month without logging in. Add that to the 330 million users with accounts, and Twitter can be an incredibly powerful platform. There are 6,000 tweets sent every second — which is more than 500 million per day.
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• 60% of Snapchat users are under the age of 25 and in 2016, $90 million was spent on Snapchat ads. While Snapchat draws a massive amount of young people, it doesn’t perform nearly as well with older demographics, who are more typically heavy Facebook users.

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