Get A Laugh From Our Favorite Viral Posts

We all love a good viral video to start the day off right. As we’re stuck at home, more people than ever are watching videos to stay entertained. Here are some of our favorite viral posts from years past.

You’ve probably seen them (if you haven’t, where have you been?), but there’s no bad time for a good laugh.

Chewbacca Mom (2016)

Everything about this video is amazing. The mask. Her laugh. If you’re not laughing — or at least cracking a smile — by the end of this video, we’re a little worried about you. This is what viral posts are made of!

Reaching over 90 million views, it broke the record for most views on a Facebook Live video. Candace Payne posted the video to Facebook and captioned it, “It’s the simple joys in life…”

We agree! Not only is this video funny, but it really reminds us that it’s the little things that can really bring you the most joy. In this case, that little thing is a Chewbacca mask. 

ALS Ice Bucket Challenge (2014)

The ALS Ice Bucket Challenge started in the summer of 2014 to raise money and awareness for ALS. The idea was to pour cold water on yourself and record it —then tag some friends who were up to the challenge. The campaign raised over $220 million worldwide and inspired a ripple effect of viral posts.

The idea of nominating your friends to do the challenge made it exciting and helped it spread to even more people. The Ice Bucket Challenge did well because it was something fun that anyone could do. Many of us participated or watched our friends participate (or we were nominated but weren’t up for the challenge).

We even started seeing celebrities getting involved. Justin Timberlake, Lebron James, Vin Diesel, Oprah and more were talking about ALS that summer. 

BONUS VIDEO: John Krasinski “challenging” his wife Emily Blunt

Everyone loves John Krasinski, but this made us love him even more. He sprung the Ice Bucket Challenge on his wife, Emily Blunt. He may also be the only person on the planet that could get away with dumping freezing cold water on his wife.

World Record Egg (2019)

This isn’t exactly a video, but we couldn’t leave out the viral Instagram egg.

In January 2019, the Instagram account @world_record_egg was created with a single post of an egg. What was the goal? To beat the world record for most liked post on Instagram, at the time by Kylie Jenner with 18 million likes.

In less than 10 days the post reached over 18 million likes, beating Kylie’s record. The original post currently has over 50 million likes. So, how did a raw egg go viral? Well…we’re not quite sure.

It’s random and funny which encompasses all the best parts of the Internet. It’s also highly interactive and engaging. By liking the post, you’re able to be part of history. Since it was a competition to break a world record, it encouraged more people to engage with the content. At the time, nothing was better than an egg being more popular than Kylie Jenner. 

It’s a little crazy and unorthodox, yes. But it worked!  

Beginners & Basics: Twitter 101

Our Beginners & Basics series is a collection of blogs and tips that are designed to help beginners understand the basics of communications, social media, and marketing. Welcome to Twitter 101.

What is Twitter?

Twitter is technically a “micro-blogging service,” allowing users to post and share comments, photos, videos and more. So what does that actually mean? Because it has a 240 character limit (recently bumped up from 140), it’s a place to share brief posts — not 3 paragraphs.

One thing to note about Twitter is that it has some unique terminology when referring to specific features. It may be confusing to newbies, so we broke down the basics for you:

Twitter Lingo:

  • Tweet: to post
  • Retweet: to repost another user’s post
  • Reply: using the @ to respond to someone’s post
  • Direct Message: private chat to specific user(s)
  • Hashtag: a symbol (the # sign) that categorizes tweets

Who uses it?

Donald Trump isn’t the only one who loves tweeting. With over 330 million monthly active users and 145 million daily active users, Twitter has a huge influence on today’s society. Many of these 330 million users are younger, but Twitter’s demographic reach is not only for millennials and Gen-Z.

63% of Twitter users are between the ages of 35 and 65. While other social media platforms like Snapchat and TikTok are famous for catering to younger generations, it’s clear that Twitter appeals to a more mature audience as well.

Why is it helpful for businesses?

With such an impressive number of active users, Twitter is one of the best digital marketing tools for businesses. Twitter allows for brands and businesses to engage personally with their consumers. It allows for conversation and brands to practice transparent communication.

Twitter even made a sandwich go viral. Seriously.

However, not all brands need a Twitter account. It’s often hard to decide what social media is helpful and what’s overkill. We’re here to help you figure out who your audience is and how to reach them. Twitter may or may not be the answer!

Brands that are killing the Twitter game: