If you’re looking to get your small business off the ground but don’t know where to start, it may be time to spruce up your business’s social media accounts to start getting the most out of your social media.

By pitching your brand and services through online social platforms, you’ll reap the benefits of obtaining that much-needed exposure. Social media is an easy, affordable, and effective way for business owners to reach their target audience. Not a social media expert? No problem.

Here are four ways that small business owners can get the most out of social media.

Put a face to the brand

Remember, owning a small business means you are your own brand! Promote your values and lifestyle to show how you were able to find happiness and success in all the things you love. Tell your story― make people care.

Explain what experience you have, the lessons you’ve learned along the way, and why you do what you do. This will enhance your own credibility along with the credibility of your business. If your personal social media accounts are public, make sure that they are cleaned up and ready to take the role of an influencer for your business’s brand. 

Use it as a direct line to connect with your audience

Think: Facebook Messenger, Instagram DMs, LinkedIn Messenger, and Twitter DMs. These social media messaging systems pose as fantastic customer service tools for your business. You should encourage people to message or ask questions through your pages.

Use this tool to recruit new clients or employees. These messaging features create a more personal environment and make your business feel professional and accessible. Additionally, it paves the way for building relationships with your audience.

Be consistent

Setting your tone from the very beginning and sticking with it is crucial to maintaining consistency in your business. You are your brand, so don’t switch voices, values, or mission unless necessary.  

Your clients — and potential clients — have an online world filled with tons of information, brands, voices, and endless choices. By developing a unique and consistent brand voice, you will gain the attention and trust of your audience. Let your brand voice guide you when creating content!

Keep your followers in the loop

Content, content, content. Don’t let your followers forget about you! Instead, let them become ~insiders~. Post videos, pictures, or blogs about your updates and work progress. Let your audience tap into the behind the scenes process. Even if you aren’t able to do this all the time, you can pull in new faces, such as your employees or clients, and have them show the inner works of your company.

Some ways you can create this content is through IGTV videos or Instagram stories (you can create super cute IG stories on Canva). Take a close look at what’s trending on these platforms to gain leverage on how far your content can go. 

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Need a little extra guidance? Download our Beginners & Basics Social Media 101 Guide for everything you need to get started building your digital presence.

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