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Social Media Crisis Responses We Can Learn From

Companies are run by humans, which means it’s no surprise that mistakes happen. Sometimes you run out of chicken. (Yes, really — keep reading to see what I mean.) What will make or break your business is how you respond to those mistakes. Are you defensive, do you speak without thinking, or do you reflect, plan, … Continue reading Social Media Crisis Responses We Can Learn From

Build Your Brand Without Leaving The Couch

Did you know that in 2017, only 5% of Americans worked from home? HA — man, how things can change in a few years. Those numbers have skyrocketed since the global pandemic, and now over half of Americans work from their living room. (Or their bed — no judgement!) Everyone can agree working from your couch has … Continue reading Build Your Brand Without Leaving The Couch

The 5 Free Marketing Classes You Need to Take

“Intellectual growth should commence at birth and cease only at death” — Albert Einstein If that quote doesn’t motivate you, what will?! For many people, marketing and social media feel like overwhelming tasks that are just too much to learn. But don’t let that stop you from growing your skills. Albert Einstein said so! There is … Continue reading The 5 Free Marketing Classes You Need to Take

How To Respond to Current Events On Social Media

At WHIP Communications, we’re listening. We are deeply saddened by recent events and stand against the racial injustices embedded in our society. We continue to support organization who are acting as agents of change to ensure equity for all. For the past few weeks, Americans have gathered together across the country to protest racism and … Continue reading How To Respond to Current Events On Social Media

Facebook Audience Vs. Instagram Audience

Cohesiveness among social media platforms is key for brand establishment and recognition. However, effective use of social media content can look very different from one platform to the next — which is why it’s critical to know the difference between your Facebook audience and your Instagram audience. Understanding who is most likely to view and interact … Continue reading Facebook Audience Vs. Instagram Audience

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