Why Hire a Communications Consultant Amid COVID-19?

The coronavirus outbreak has changed so many aspects of daily life — many people are working from home or taking online classes for the first time. It seems our lives have been put on pause, but there are still some things you can take control of amid COVID-19, like hiring a communications consultant to help out.

Our friend and PR expert Tiffany Napper shared how to work on the “backbone” of your business during this time when business may be slower. Another way to make the most of the world’s weird situation is to hire a communications and social media consultant to handle digital marketing for your business. 

We offer services including social media management, content creation, and public relations, so that you don’t have to worry about managing those projects.

During this pandemic, we’re all uneasy about spending money. But here are six reasons why hiring a communications consultant amid COVID-19 is a worthy investment!

1. People have more time for social media.

We’re willing to bet that you’ve spent more time scrolling on your phone over the past few weeks than you’d like to admit. Us, too! Many people have more time on their hands — which means more time for social media.

Hiring a social media consultant to elevate your brand and your online presence can make you stand out to potential customers. As experts, we know how to utilize social media to help you reach more people online.

2. People want to support small businesses. 

People are looking to support small businesses now more than ever, so it’s a great idea to have an active social media account. Let them know you’re there and open for business (or that you will be once the pandemic slows)!

A communications manager can get people excited about supporting your business. Letting your community know that you are still up and running during this health crisis is key. 

3. It’s affordable. (Yes, really.) 

Hiring a consultant is much cheaper than hiring a full time staffer. (The average cost of a communications manager with seven years of experience is $65K per year.) We offer a variety of services, including social media management, content creation, digital marketing, PR, and media pitching — for a cost that won’t break the bank.

A consultant can help manage your external communications needs without bringing on a full time hire. That saves you money and the cost of benefits.

4. Take stress off of your employees.

You may already have an employee managing your social media, but that isn’t their speciality. By hiring a communications consultant amid COVID-19, you can remove extra stress off from employees that may be especially taxing during the pandemic. It also frees up their time to do what you hired them for, rather than creating social media posts or press pitches.  

5. Be strategic during this unprecedented time. 

You may not know what to do with your social media now during this health crisis. Do you talk about coronavirus? Or do you not? Do you stop posting if your business is closed? It’s time for you to stop worrying about that and let someone else strategize. That’s our job! A social media manager can help you stay active on social media in a relatable and appropriate way.

6. You can support freelancers and small business owners (like us)!

Because so many consultants and freelancers don’t have a set income, we’re worried about our next paychecks, too. If you have the ability to hire am independent contractor or communications consultant amid COVID-19, rather than a big PR agency, you should!

Smaller businesses like ours often have more time to spend on clients and are able to offer more personalization — while building a real relationship and collaborating with you! Supporting talented freelancers is always a good idea.  

Contact us if you’re interested in working together and building your social media presence! We have special discounted rates over the next 3 months to help make sure that our services are available to everyone during the pandemic. 

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  1. Ash says:

    Ya’ll are rad for offering a generous discount on your services during this tumultuous time! In the midst of economic instability, in-house marketing departments and outsourced services are usually the first to get the axe. The pros outweigh the cons of ramping up marketing activities right now. Thanks for speaking on this!

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