It’s a new year and a new chance to come up with a 🔥 digital marketing strategy. Here are our 10 tips for marketing in 2022, plus the resources you need to execute.

1. Review old goals and set new ones

When was the last time you actually thought about your business and marketing goals? There is no better time than the start of a new year to reflect on your previous goals and set new ones. 

Start fresh by reflecting on your previous goals, seeing what you achieved, and then using that as your context for your 2022 goals. 

2. Get to know your audience

Who are you marketing to? That is one of the most important questions to answer when it comes to your social media content. It’s key 🔑 to know who you are trying to attract to your biz – you don’t want potential customers to pass you by! 

Need a more in-depth look at types of audiences? We’ve got you covered.

3. Solidify your brand image

Creating content becomes much easier when you have a solid brand image. 

There are a lot of aspects that go into your brand. Your brand voice is your style of communicating as a business. Your brand personality is the core element of your brand. What are the first four words that come to mind when you think of your brand? Infuse your personality and your voice into your brand so that it’s clear. 

We live in an era of information overload. Keep your brand image strong and cohesive to gain and keep the attention of customers and potential customers. 

Building your brand doesn’t need to be complicated: you can literally do it from the comfort of your couch. 

4. Create and share video content

With the rise of TikTok, video content has become a huge trend across platforms. From long-form videos to quick clips, video content is a great way to showcase your brand in a creative way.

In 2020, 92% of marketers said that a significant part of their marketing strategy included videos. It’s undeniable, and videos are fun, easy to share, and great to implement in your strategy this year!  

Need help figuring out TikTok — and if you need to use it? Learn more here.

5. Stay active & consistent on social media 

This tip for marketing in 2022 is easier said than done, but having a strong social media presence is so important for brand building. It’s also the perfect way to digitally connect with your customers! 

If you don’t know where to start, we recommend setting a posting schedule. That might look like posting three times a week on Facebook, two times a week on Instagram, and replying to comments/DMs two times a week. This will help you stay on track.

Our favorite way to stay on top of our social media content is to use a social media scheduling tool that automatically publishes posts and stories. 

6. Tell your story effectively

Yes, your product or service is important. 

Yes, your target audience is important. 

But, your brand story should be included in your marketing strategy this year. One of the most important tips for marketing in 2022: the uniqueness of your business or organization can play a huge role in why people want to support you. Don’t shy away from sharing personality!

Market your small biz by sharing what makes you, you. Inject some personality into your brand and let people know who you are. 

7. Don’t neglect email marketing

A lot of tips for marketing in 2022 focus on social media, which means that email marketing sometimes gets left on the back burner. But email marketing is still a useful, effective tool to reach your audience — and you have their captive attention when they open your messages!

Your emails don’t have to be frequent to make an impact: sending out a monthly newsletter helps keep your audience in the loop and helps keep you on their mind.

8. Keep your website updated

Having a solid website is essential now more than ever. Someone could be laying eyes on your brand for the first time through your website – it needs to be great. 

Make sure your website reflects your brand personality but also make sure it is accessible and easy to use. Is your website easy to navigate? Does it perform well on a smartphone? Can someone understand what your brand is about from your homepage? 

Typically, users’ favorite websites use content effectively and show you who they are from the second ⏰ you land on the homepage.

9. Keep track of your numbers 

This might be the most important tip for marketing in 2022 — so listen up! Are you tracking analytics? 📊 If not, 2022 is your year to start! 

Tracking your monthly or yearly analytics is actually instrumental to understanding your social media strategy. Tracking analytics helps you see (will mathematical proof) what content is working and what content needs some work.

If you don’t know where to start, check out our (free) Social Media Analytics Guide — which includes a downloadable template that you can save and customize however you want.

10. Know when to ask for help

Does the thought of developing a digital marketing strategy overwhelm you? We’re here to help! 

We have a multitude of free resources that provide guidance on anything from setting up a Facebook ad to keeping track of social media analytics. 

If you need someone to help you strategize, hiring a communications consultant is a worthy investment and lets you focus on your biz while your digital marketing is taken care of!

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