Social media is a crucial tool for businesses and individuals alike to connect, engage, fundraise, and promote their brand. However, many people who are thrust into social media marketing roles have little experience managing it — and unknowingly fall into some common mistakes.

That’s why we’re exploring four common social media mistakes that might be holding you back. Keep reading to learn how to enhance your online presence and engage your audience effectively.

1. Being inconsistent 

Are you leaving followers hanging by not posting for days or weeks — or months — at a time? 

Stick to a consistent posting schedule so your audience knows what to expect! The number of times you post will be unique to your account, and it doesn’t have to be a ton! If you struggle with consistency, we recommend starting out by posting 1 time a week and seeing how you do.

Remember that different situations will need a different strategy. For example, if you’re creating a new social media page, you can play around with more frequent posting to attract engaged followers and then mellow out to a steady stream of content. 

2. Not diversifying content

There should always be a mixture of content on your social media channels, no matter the platform. 

Keep a balance between promoting your biz, sharing industry news and information, and fun posts that relate to your audience.

This tip also rings true for the type of content. Be sure to use video content as well as still images and graphics to keep your feed exciting. Visual content is 40 times more likely to be shared on social networks and receives 94% more total views.

Don’t consider yourself Picasso? No problem. (Neither do we!) Check out our favorite design tools that will help you level up your content. 

3. Using the wrong platform

Repeat after us: I don’t need every social media platform. 

If you have a lot of strong photos, Instagram might be the spot for you. If your industry has a large community on Twitter, that should be your primary platform. It’s better to be great at one or two platforms than to be mediocre at all of them.

Platforms also come and go. Go where your audience is and where you can benefit them the most with your content. While it seems like new social media platforms are cropping up every week, Facebook is still one of the most used platforms. 

Focus on really nailing your strategy for a few platforms rather than trying to have a presence on all of them.

4. Not tracking analytics

If you’re not routinely tracking analytics, you are missing half of the story. 

Do your future self a favor and keep track of how well posts are doing. Most of the popular social media platforms have tools within the platform that track analytics such as impressions, engagements, reach, when your followers are active, and the overall growth of your page.

 Tracking analytics gives you a deeper insight into what type of content to repeat and replicate and what content to retire. 

Unsure of how to track analytics? Check out our free Social Media Analytics Guide.

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