Beginners & Basics: Twitter 101

Our Beginners & Basics series is a collection of blogs and tips that are designed to help beginners understand the basics of communications, social media, and marketing. Welcome to Twitter 101.

What is Twitter?

Twitter is technically a “micro-blogging service,” allowing users to post and share comments, photos, videos and more. So what does that actually mean? Because it has a 240 character limit (recently bumped up from 140), it’s a place to share brief posts — not 3 paragraphs.

One thing to note about Twitter is that it has some unique terminology when referring to specific features. It may be confusing to newbies, so we broke down the basics for you:

Twitter Lingo:

  • Tweet: to post
  • Retweet: to repost another user’s post
  • Reply: using the @ to respond to someone’s post
  • Direct Message: private chat to specific user(s)
  • Hashtag: a symbol (the # sign) that categorizes tweets

Who uses it?

Donald Trump isn’t the only one who loves tweeting. With over 330 million monthly active users and 145 million daily active users, Twitter has a huge influence on today’s society. Many of these 330 million users are younger, but Twitter’s demographic reach is not only for millennials and Gen-Z.

63% of Twitter users are between the ages of 35 and 65. While other social media platforms like Snapchat and TikTok are famous for catering to younger generations, it’s clear that Twitter appeals to a more mature audience as well.

Why is it helpful for businesses?

With such an impressive number of active users, Twitter is one of the best digital marketing tools for businesses. Twitter allows for brands and businesses to engage personally with their consumers. It allows for conversation and brands to practice transparent communication.

Twitter even made a sandwich go viral. Seriously.

However, not all brands need a Twitter account. It’s often hard to decide what social media is helpful and what’s overkill. We’re here to help you figure out who your audience is and how to reach them. Twitter may or may not be the answer!

Brands that are killing the Twitter game:

Beginners & Basics: Facebook 101

Our Beginners & Basics series is a collection of blogs and tips that are designed to help beginners understand the basics of communications, social media, and marketing. Welcome to Facebook 101.

Facebook is one of the largest social media platforms worldwide. The platform has revolutionized how we network, connect, and interact online. This Facebook 101 will teach you everything you need to know about the world’s most popular social media platform.

What is Facebook?

It’s hard to remember a time before Facebook. While it began as a college-based network in 2004, the company has now grown to dominate social networking.

The platform allows users to post comments, share photos and videos, share links to news or other content, and chat live. Facebook is able to appeal to both individuals and businesses, which is the reason for its rapid success and growth. It is user-friendly, appealing to any and every type of person or business around the world. 

Who uses it?

So why do you need this Facebook 101? Facebook takes the lead as a social media platform reaching over 60% of internet users.

In 2019, Facebook had almost 2.5 billion monthly active users and 1.6 billion users daily. With billions of users monthly and daily, its users consist of a wide variety. Young adults continue to incorporate social media into their everyday routines, with Facebook being a continuous, dominant platform within the demographic.

Why is it helpful for businesses?

With its user-friendly features and prominence in our culture, Facebook is going to share your target audience. Whether your audience is younger or older, male or female, from a different part of the world, Facebook has something for you.

As a business, a Facebook page can be a great place to engage with your customers, share your messages, and build your brand. A business Facebook page is more similar to a website than to a person Facebook account, and will serve as a resource for people who want to learn more about what you do.

A Facebook page will not only increase your business’ online presence, it will also be key to reaching your target audience and connecting them to your purpose. 

Brands that are killing the Facebook game:

  • Samsung: 159M followers
  • Coca-Cola: 106M followers
  • Youtube: 90M followers
  • McDonald’s: 79M followers
  • Netflix: 64M followers

We hope that this Facebook 101 was quick and easy so that you can get the hang of how social media can help your business. If you’re still not sure, or if you feel overwhelmed on where to start, get in touch! That’s what we’re here for.