A Beginner’s Guide to Creating Social Media Graphics

Oftentimes, the best way to get users to pay attention to your social media content is through a beautiful graphic. Not all of us are graphic designers, but the good news is that we don’t have to be! Here’s a beginner’s guide to creating social media graphics. 

Programs like Canva make it easy for the everyday content creator to enhance their social media presence. With these 5 simple tips, your business’ social media feed can go from blah to beautiful

Maintain Brand Consistency 

Your voice is your written identity, and your color scheme and font choices are your visual identity. Keeping both consistent is key to creating an appealing feed for your audience. 

Graphics that fit a theme are also more memorable than a strand of posts that have no connection. Use of consistent fonts and colors will make your brand stand out in a market with endless options for consumers. 

Know your platform

If I’ve said this once, I’ve said it 100 times. Understanding your audience is crucial to creating social media content — whether it’s the copy in a tweet or a graphic. I couldn’t share a guide to creating social media graphics without including audience insights. You have to design graphics that fit the wants, needs, and interests of your audience. 

Additionally, content performs differently based on the platform on which it is posted. For example, fun graphics and unique pictures will have the most clout for your Instagram audience. But over on Facebook, graphic posts have the opportunity to be a bit more informational and less flashy. 

Stay Current

You never want your brand to seem old or out of touch with current trends. Your content should stay fresh and should always be evolving (while still staying true to your brand). To do this, follow accounts of your peers, role models, and even your competition to stay up to date on industry trends. 

Some of our favorite trends in graphic design right now are:

  • Bold typography 
  • Strong, eye-capturing images
  • Animated elements
  • Pale/muted colors
  • Illustrations

Keep it simple!  

This may seem like a no brainer, but you cannot imagine the amount of times I have seen graphics that make my head spin! Multiple fonts, tiny texts, overwhelming images… make it stop!  

Use fonts that are easy to read and make sure it contrasts well with your background color. For example, you wouldn’t create a graphic with a light background and light text – that’s too hard to read. Use contrasting colors or highlight hard-to-read text with a solid color to make them pop. 

Stick to 2-3 colors and up to 2 different fonts in one graphic. NO. MORE! 

Less is always more! Sticking to 1-2 fonts and colors that complement each other well will elevate your design and keep it flowing.

Are you a visual learner? Here are some free templates we created to show you exactly what we are talking about — so you can easily create your next project!

How Businesses Can Get The Most Out Of Social Media

If you’re looking to get your small business off the ground but don’t know where to start, it may be time to spruce up your business’s social media accounts to start getting the most out of your social media.

By pitching your brand and services through online social platforms, you’ll reap the benefits of obtaining that much-needed exposure. Social media is an easy, affordable, and effective way for business owners to reach their target audience. Not a social media expert? No problem.

Here are four ways that small business owners can get the most out of social media.

Put a face to the brand

Remember, owning a small business means you are your own brand! Promote your values and lifestyle to show how you were able to find happiness and success in all the things you love. Tell your story― make people care.

Explain what experience you have, the lessons you’ve learned along the way, and why you do what you do. This will enhance your own credibility along with the credibility of your business. If your personal social media accounts are public, make sure that they are cleaned up and ready to take the role of an influencer for your business’s brand. 

Use it as a direct line to connect with your audience

Think: Facebook Messenger, Instagram DMs, LinkedIn Messenger, and Twitter DMs. These social media messaging systems pose as fantastic customer service tools for your business. You should encourage people to message or ask questions through your pages.

Use this tool to recruit new clients or employees. These messaging features create a more personal environment and make your business feel professional and accessible. Additionally, it paves the way for building relationships with your audience.

Be consistent

Setting your tone from the very beginning and sticking with it is crucial to maintaining consistency in your business. You are your brand, so don’t switch voices, values, or mission unless necessary.  

Your clients — and potential clients — have an online world filled with tons of information, brands, voices, and endless choices. By developing a unique and consistent brand voice, you will gain the attention and trust of your audience. Let your brand voice guide you when creating content!

Keep your followers in the loop

Content, content, content. Don’t let your followers forget about you! Instead, let them become ~insiders~. Post videos, pictures, or blogs about your updates and work progress. Let your audience tap into the behind the scenes process. Even if you aren’t able to do this all the time, you can pull in new faces, such as your employees or clients, and have them show the inner works of your company.

Some ways you can create this content is through IGTV videos or Instagram stories (you can create super cute IG stories on Canva). Take a close look at what’s trending on these platforms to gain leverage on how far your content can go. 

Need a little extra guidance? Download our Beginners & Basics Social Media 101 Guide for everything you need to get started building your digital presence.

How to Manage Social Media Accounts With Zero Marketing Experience

When resources are scarce and budgets are tight, a lot of nonprofit organizations and small businesses assign social media management to employees who have little to no marketing experience — and no idea how to manage social media accounts for a biz.

If that’s you, we’re here to help! Here is everything you need to know about how to manage social media accounts if marketing isn’t your expertise.

Know your audience

You came here to learn how to manage social media accounts. But the work starts before even getting to social media.

Take a step back and ask: who are you trying to reach? There are three basic things that you need to know about your audience. They are: age, gender, and interest. Understanding your audience allows you to curate content that fits your niche and will appeal to the clients you want to attract. 

Knowing your audience allows you to create engaging content that will benefit who you are targeting online. It’s also important to know how different demographics use social media so you can better understand what type of content to put out and what platforms to use. 

For example, the Facebook audience is typically older than the Instagram audience. People on each platform are looking for a different style and type of content. Awareness of these differences is super important for your social media success.

Establish a brand voice 

Once you know who you are trying to connect with, you can build a strong brand voice. Put simply, “brand voice” is your organization’s style of communication. It’s the voice you use to connect and engage with consumers.

Essentially: it will be the personality your business has on social media. Off the bat, you want to create a strong and cohesive brand voice. 

Your clients — and potential clients — have an online world filled with tons of information, brands, voices, and endless choices. By developing a unique and consistent brand voice, you will gain the attention and trust of your audience. Let your brand voice guide you when creating content!

My friend Tiffany Napper is a perfect example of a perfectly developed brand voice, she even has her own vocabulary and phrases! Whenever Tiffany shares something via email, Facebook, or in her blog, you can tell it is her voice. She is catering to her audience while staying true to the personality she wants to create for her brand. 

Determine what platform is best for your business 

Not all platforms are created equally! Understanding your audience allows you to take your social media game a step further by using each platform to best adapt content for the audience it will reach.

Four of the most popular platforms right now are Facebook, Twitter, LinkedIn, and Instagram. Let’s break them down: 

Facebook is one of the largest social media platforms–making it a great tool to reach a large audience. 

Twitter is technically a “micro-blogging” platform, which makes it great for sending out quick and short messages.  

LinkedIn is a one-stop shop for networking. It allows you to connect with professionals and companies with the click of a button. 

Instagram is your go-to platform for sharing photos and videos. 

Need to dig in a bit more and learn how to use these platforms for business? Our Beginners & Basics Social Media 101 Guide is the perfect place to start.

Schedule, schedule, schedule

Making a plan is the best way to simplify your life. Designate a set amount of posts per week for each social media platform and stick to that schedule. Planning is a key part of learning how to manage social media accounts.

A social media scheduling tool lets you control all your social media accounts from one place, and you can schedule your posts ahead of time, which will save you lots of time in the long run. Some of my favorites are Buffer and Hootsuite.

Buffer is a great place to start if you’re new to social media management. They offer a simple and easy to use program to schedule in your posts and check your accounts’ analytics.

Hootsuite is another great platform to manage your social accounts. You can schedule in your posts, answer messages and DMs from your accounts, check your analytics, and scan what others are saying about your company.

A detailed plan and scheduling tools allow you to keep your social media active and consistent in order to improve your engagement long term! 

Track monthly analytics

Once you have social media content down it’s time to start thinking about tracking analytics. Luckily, Instagram, Facebook, LinkedIn, and Twitter all have tools within the platform that track analytics if you have a business account. 

These tools track how well posts are doing (impressions, engagements, share, likes, comments and more), what days and times your followers are active, and follower count. At the end of each month, take a look at how your page is doing and see what you can really focus on for next month. 

Keeping track of these stats helps you build better content in the future and allows you to really see how your posts are performing beyond likes and comments. Download our free social media analytics template to create easy, customizable reports. 

There are a lot of important things to consider when diving into the world of social media, but don’t let it overwhelm you! We are here to help if you need that extra bit of guidance.

Tips from a Female Entrepreneur: LinkedIn Networking Templates

“Prior experience preferred.”

“The other candidate had more experience.”

“We are looking for someone with a different set of skills.”

Rejection. We’ve all been there. I remember job hunting early in my career and feeling like there was no hope. Entry level jobs required 3-4 years of experience. Isn’t that what entry level jobs are for?!

It’s defeating searching for a job and only encountering people who want you to have more experience — but won’t help you gain that experience. It can be frustrating and disheartening, especially during the COVID-19 pandemic.

It’s not just you — job searching can often feel like a losing battle.

paige whipple glidden
paige glidden
whip communications

Sometimes, it feels like success in the professional world is solely based on appearances and social status. And sometimes, that is true. (But you don’t want to work for those people anyway.)

Success can also be found in the places you least expect it. It can be found at a social gathering, at a university event, in the classroom; it can be found in connection.

Connecting with professionals allows you to gain insight into the world of one person’s professional life. Professionals always encompass way more than the blurb in their LinkedIn bio or on their business card. They have specific nooks and crannies of their jobs you most likely did not realize existed; or they take their professional skills and apply them to volunteer work or their personal lives.

So how do you make those personal connections? As a female CEO (and social media expert), here is my advice on how to best utilize LinkedIn for networking.

linkedin networking

The Perfect Profile

You want your goals and interests to be clear to anyone who may view your account. Make sure your headline is clear and I recommend adding thoughtful objective/ self-summary to your profile.

This is a great chance to define who you want to be as a professional and the types of jobs you would actually be interested in, and is crucial to successful LinkedIn networking.

Need inspiration? Here’s mine. Just take out the career-specific parts and fill in what applies to you, instead!

I’m an experienced communications expert with more than seven years of experience in social media and website management, content creation, communications strategy, and media relations.

I have strategized and implemented communications plans — with a strong focus in digital marketing — to build brand awareness, engage stakeholders like advocates, donors and corporate partners, drive fundraising goals, and move the needle on global issues. I have worked on projects for almost every sector — and I’d love to work with you! 

linkedin networking

Direct Messaging

Look into different job titles related to your interests and find those people on LinkedIn or other networking services. While it may seem weird to send a message, asking for an interview, most people are eager to share their experience and help a young professional.

When connecting, look for people who work for companies with job openings that excite you.

PRO TIP: Don’t be pushy! Explain who you are, what you’re interested in doing, and be respectful of their time. Here’s an example of a great LinkedIn message that impressed me:

Hi Paige,

My name is [Jane Doe] and I am a student at the University of Central Florida. I stumbled across your profile and found it inspiring as a Communications major and wanted to seek your insight. Is it okay I ask you a few questions for professional guidance?

Once you have secured the connection, make sure you are prepared to put your best foot forward. The young woman who sent me that message followed up with 3 well thought out and smart questions — they weren’t questions that she could have Googled instead.

LinkedIn networking does not mean messaging someone and asking for a job. It means messaging someone and asking for feedback, tips, or insider information that will better prepare you to get a job.

linkedin networking

Create Genuine Connections   

You never know who is going to be your boss one day — or who you will want to work for you. Connecting with peers is one of the most important things you can do for your career.

Find people that follow similar accounts on LinkedIn or have mutual connections to identify your most fitting connections. You are able to bounce ideas off of one another to brainstorm networking and career planning techniques with these people.

Your peers are the next generation of influential professionals, so connecting with them now is key for your future success.

linkedin networking

In our newly all-virtual world, LinkedIn is an ideal networking tool. Check out our free Beginners & Basics download to learn more about how to get started on LinkedIn.

3 Must-Have Social Media Scheduling Tools

Social media is one of our specialties — and we LOVE what we do! But for many business owners, social media feels overwhelming, and even stressful. But using a social media scheduling tool can help.

(If you’re just starting out and aren’t sure what to do first, download our Beginners and Basics Social Media 101 guide!)

Our work involves creating content calendars, developing social media strategies for clients, generating content, and posting accordingly. But let’s be real, keeping track of it all can be a lot to take on, especially for business owners who don’t know much about social media.

The secret to staying keen and organized when managing your social accounts is to use a scheduling program. 

A social media scheduling tool lets you control all your social media accounts from one place, and you can schedule your posts ahead of time, which will save you lots of time in the long run.

Although there are a wide variety of scheduling programs to choose from, we’ve compiled a list of our favorites.


Buffer is a great place to start if you’re new to social media management. They offer a simple and easy to use program to schedule in your posts and check your accounts’ analytics. Buffer offers four plans: 

  • Free: 3 social media accounts, up to 10 scheduled posts, and 1 user allowed
  • Basic: *$15/month, 8 social media accounts, up to 100 scheduled posts, and 1 user allowed
  • Premium: $65/month, 8 social media accounts, up to 2,000 scheduled posts, and 2 users allowed  
  • Advanced: $99/month: 25 social media accounts, up to 2,000 scheduled posts, and 6 users allowed

*Buffer offers a nonprofit discount, so if you have proof of nonprofit status, you’ll get 50% off any plan.


Hootsuite is another great platform to manage your social accounts. You can schedule in your posts, answer messages and DMs from your accounts, check your analytics, and scan what others are saying about your company.

Because Hootsuite has many features, you can take their certification class to familiarize yourself with the program. Enrolling in the class is free, and taking the certification exam is $99 (but most folks won’t need an actual certification). Hootsuite offers 3 plans, or you can request a custom demo―

  • Professional: $49/month, 10 social media accounts, unlimited scheduling, and 1 user allowed
  • Team: $129/month, 20 social media accounts, unlimited scheduling, and up to 3 users allowed
  • Business: $599/month, 35 social media accounts, unlimited scheduling, and over 5 users allowed 

Sprout Social

Sprout Social is similar to the other monitoring programs in that it lets you schedule posts ahead of time, provides analytics, allows you to answer messages, and tracks users who mention your company.

Although Sprout Social is definitely the most expensive of the bunch, if you’re really looking to dig into social media, it could be the right plan for you. They offer three plans with unique features in each:  

  • Standard: $99/month, 10 social media accounts
  • Professional: $149/month, 10 social media accounts 
  • Advanced: $249/month 10 social media accounts

If social media management still feels overwhelming, no worries. Contact us today to book a one-on-one consultation!

Four Fun Social Media Accounts To Quarantine-Follow

We’re all spending a little more time on social media these days, but to curate the best timeline, you need to diversify who you follow! Here are four accounts that will make you laugh, make you learn, and make you look.  


During this quarantine many of us have picked up a new Netflix show or two…or seven… to pass the time.

On Twitter, Netflix does a great job of supplying us with funny tweets and memes relating to their shows. If you watch a lot of their original content, it’s fun to see them referencing those shows on the timeline.

Another cool thing Netflix does is have various Twitter accounts that focus on one aspect. Netflix Film promotes the movies on the site and shares new releases, Strong Black Lead highlights content with black actors and producers, and Netflix is a Joke is a comedy account that started out as a PR campaign.

Following Netflix on Twitter is a great way to stay in the know about new content and stay up-to-date on all things pop culture.  

Liz Ryan 

Liz Ryan is MY FAVORITE! She’s a great person to follow on Linkedin or on Twitter. Liz gives great tips for the workplace and shares information that’s beneficial for job seekers.

Social media can be a wonderful tool for connecting with people, and advice from Liz can help you step up your professional knowledge. If you’re feeling a little overwhelmed during the current economic climate or are job searching, Liz offers a lot of insider tips.

I’ve followed her for years, and have learned so much about interviewing, company culture, and more!

Dwyane ‘The Rock’ Johnson 

The Rock is one of those people who, it seems like, can do anything.

He’s taken to his Instagram to share drink recipes with his very own Teremana Tequila. He also shares his fans’ creations using the drink. The Rock is also a great motivator in another way.

As a former professional wrestler and football player, The Rock knows all about working out and staying hype. He frequently answers fan questions about life, exercise and more and encourages people to get out there.

We recommend following him on Instagram to see a more personal look into his life. 


GoPro is a camera tech company that has created some insane cameras that capture amazing photos and videos. That’s why I recommend you follow them on Instagram.

They post new videos and photos captured by their audience that are bound to inspire you. My favorite is this adorable video of a puppy. (Yes, I love puppies! Who doesn’t?!)

GoPro is a brand known for adventure, travel, and thrills. In a time when we don’t have much of those, it’s awesome to see a company pivot and use their social media strategically.

Build Your Brand Without Leaving The Couch

Did you know that in 2017, only 5% of Americans worked from home? HA — man, how things can change in a few years. Those numbers have skyrocketed since the global pandemic, and now over half of Americans work from their living room. (Or their bed — no judgement!)

Everyone can agree working from your couch has become “normal” these days, but are you using your time wisely? Since cutting out your daily commute to work, are you using any extra hours to accomplish something great?

Often, we prioritize the needs of others, but the pandemic has given us a lot more free time than usual. These extra hours at home could — and should — be used to finally build your brand. 

For tips on increasing your productivity in working from home, check out our blog on unique tips for working from home.

Without a solid brand identity, you’ll leave your audience confused. The objective of branding is to make a lasting impression. If successful, your business will seem more professional and credible. 

But where do you start?

Research, research, research! 

Researching everything (and I mean everything) you need to know about your industry. This is fundamental for building your path to success.

Start with learning about your audience. Your audience is extremely important to understand because you provide a service or good for them. Having an awareness of their interests, wants, and needs is essential.

build your brand

Next, research your competitors. Find out everything about them and what they bring to the table. A great way to keep track of your competition is making spreadsheets with all the companies you need to keep your eye on. Don’t copy your competitors!

The goal in conducting opposition research is finding your niche and showing why you are unique.   

Find your Brand’s Personality 

Is the voice of your brand serious or humorous? What kind of language are you using? What kind of people does your brand represent? These are all vital questions to answer when developing your brand’s persona.

Finding a brand personality that resonates with your audience will make your business more memorable, and consumers will feel more connected to your work.   

Create Your Digital Presence 

Now that you’ve researched your industry and found a good fit for your brand’s personality, it’s time to take the next step in developing your online presence. Start by building your website. Tons of platforms offer affordable and easy ways to make a website.

I suggest using WordPress as a starting point for a clean and professional vibe. Then, hop on LinkedIn, Facebook, Twitter, and Instagram and make business accounts for your company.

Depending on your audience, you’ll use some platforms more than others. If your audience is high school students, you’ll likely spend most of your time on Instagram. If you’re a B2B business, you will probably be on LinkedIn more. The idea here is to tell stories and build your brand on these platforms.

Learn more about each social media channel — and how you can utilize them — with our free Beginners & Basics download.

Stay true to yourself

The most important takeaway from these tips is staying true to your brand and yourself. At the end of the day, you’ve created this path for yourself. You took risks, followed your gut, and took leaps of faith to get here. Be proud, success looks good on you!

This is the perfect time to get some tips and tricks from the pros. If you are struggling to build your brand and need some help, we got you! 

The 5 Free Marketing Classes You Need to Take

“Intellectual growth should commence at birth and cease only at death” — Albert Einstein

If that quote doesn’t motivate you, what will?! For many people, marketing and social media feel like overwhelming tasks that are just too much to learn. But don’t let that stop you from growing your skills. Albert Einstein said so!

There is no better time to grow as a professional, especially since quarantine is keeping us from doing much else. There are a million marketing classes out there — so how do you decide which ones to take?

We compiled some of our favorite WHIP-intern-tested-and-approved marketing classes to help you step up your marketing game from home. Not only will this further develop your skills, but it will help you build the brand that your business needs to succeed in a crowded digital landscape.

WHIP Communication’s Beginners & Basics

Download: free

Okay, so it’s not technically a class, but our Beginners & Basics series is a collection of information, tools, and tips that are designed to help beginners with social media.

We created this to help anyone — including you — understand the basics of communications, social media, and marketing. In this booklet, we explore the basics of Facebook, Instagram, Twitter, and LinkedIn.

Hootsuite Platform Training

Class: Free / Certification Exam: $99

Hootsuite is a popular social media management tool. It offers a range of services from scheduling posts to monitoring engagement, Hootsuite can act as your one stop shop for social media organization. Their platform training class provides an in-depth understanding of the resources and services the site provides in only 2 and a half hours.

The class itself is free, however there is a fee for the certification exam. While having the official stamp of approval never hurts, the knowledge that you hold is far more valuable. If you feel confident in your skills, don’t stress about taking the actual exam.

  • Hootsuite is a well-known platform used by many companies
  • The class dives into all aspect of the program providing a broad and applicable well of knowledge
  • You’ll learn how to schedule out social media content ahead of time
  • The certification exam is not free

HubSpot Inbound Marketing Certification

Class: Free / Certification: Free

This might be one of the most popular marketing classes out there, and for good reason. HubSpot is a software company that provides tools for marketing, customer service, and sales. One of their best resources, however, is their team of employees dedicated to educating professionals with an interest in marketing.

Inbound marketing is a strategy used by businesses to develop a marketing plan that is based on human connection. It uses content marketing, social media marketing, search engine optimization and branding to breed connections with consumers. The experts at HubSpot break this technique down part by part to prepare viewers to build their very own inbound marketing strategy.

  • Provides great examples to enhance understanding
  • Makes you think about how to apply this strategy to your own professional endeavors
  • Completely free!
  • This is a lengthy course, so you have to prepare to dedicate about 5 hours to learning. The good news is that you don’t have to do it all at once —  breaking it up over a few days is a great option. Professional growth cannot occur without a little stretching (no pain, no gain!), so we promise that the time is worth it.

Hubspot Social Media Marketing Course

Course: Free

This next course offered by HubSpot, again, is a bit lengthy but is totally worth it. Social media is at the forefront of nearly everything we do these days. We love it, but we know it is not everyone’s cup of tea.

This class explains how effective social strategy means, effective marketing, which will in turn boost business. It also piggy-backs off of the inbound marketing course by explaining social media’s role within your inbound marketing strategy.

  • Connected to other HubSpot courses, allowing you to deepen your knowledge
  • Provides a mix of videos, quizzes, and lesson overviews to keep you engaged
  • Again, a little lengthy but it is worth it!
  • Slightly repetitive if you take the Inbound Marketing course as well

Udemy Social Media Ethics Course

We live in a world where you can Tweet whatever you want — whether it’s true or not. This course does a great job of summing up ethics in terms of social media. It explains some of the laws that apply to social media as well as describing how ethics policy relates to social media content and engagement.

This will help you understand social media best practices so you can continue to build your business in a way that is accurate and ethical. “Just because you can tweet it, doesn’t mean you should. Learn to do the right thing on social media” (Udemy).

  • Free
  • Explains legal concepts in a way anyone would understand
  • Little to no interactive aspects

These are a few of the marketing classes you can utilize to master social media marketing at home. All of these websites offer a number of other courses and programs we didn’t feature, too! You are never too old or too far along into your career to learn something new. Take time to invest in you!

Facebook Audience Vs. Instagram Audience

Cohesiveness among social media platforms is key for brand establishment and recognition. However, effective use of social media content can look very different from one platform to the next — which is why it’s critical to know the difference between your Facebook audience and your Instagram audience.

Understanding who is most likely to view and interact with your content will lead to the greatest marketing success using social media.  Who is viewing your content on Facebook vs. Instagram may actually be a bit more different than you think.

Keep reading to understand the differences between the Facebook and Instagram Audiences and how-to best tailor your content to each!


Identifying your audience is a key first step when creating content. The base layer of that identification includes age, gender, and interests. These core factors however can differ from platform to platform. So, what really is the difference between the Facebook and Instagram audiences?

First, the age of users is different. Instagram users tend to be younger than the Facebook audience.  The percentage of people who use Instagram in younger age groups is significantly higher than for older groups. Instagram usage drops by 1/3 when comparing usage by people 18-29 years old and 30-49 years old. It drops an additional 50% when comparing groups aged 30-49 and 50-64.

Facebook usage however remains fairly steady until around age 65. So, if you are choosing between one platform or the other, and your audience falls into a specific age category this is very important to consider.

Looking at our second key point, gender, both Facebook and Instagram have more users who identify as female than male. So, when comparing the two platforms gender does not have a large impact on what will be more effective

Third, we consider interests specifically, the content the users are interested in viewing on the different platforms. We have found that Instagram users prefer eye catching blurbs or visuals as well as content that fits a visually pleasing aesthetic. Fun graphics and unique pictures will have the most clout for your Instagram audience. 


On the other hand, Facebook content has the opportunity to be a bit more informational. We don’t recommend full length blog posts as captions, but accessible bulleted lists will help provide information to an audience who wants more than a photo. To learn more about what we do and don’t recommend for reaching your Facebook audience, check out our Dos and Don’ts of Facebook.

The final point that shows the difference between users is level of engagement. While this can vary from account to account, Instagram users tend to be more consistent likers making them more likely to engage with your content. 

An article from the journal Computers in Human Behavior reported that individuals who prefer Instagram are more likely to share personal information than users who chose Facebook as their preferred platform.

Are you looking for responses to a post? Or are you simply looking to get your message out? If you are looking for a response maybe try an Instagram poll. If you want to provide details on an upcoming event maybe try a longer form Facebook status.

Identifying your audience may seem like a daunting task, but it really comes down to key demographics about your current and prospective customers. Understanding your audience then allows you to take your social media game a step further by using each platform to best adapt content for the audience it will reach.  

Three Companies Overcoming Coronavirus Roadblocks Thanks To Social Media

Although some of our favorite restaurants, gyms and retail stores are just starting to reopen, some companies have been able to thrive online by transforming their social media presence and keeping their followers engaged. 

Slow business may be frustrating right now, but learning how to build your online platform can go a long way and change your brand for the better.  

Taking charge and responsibility of your business during this time is the key to success. Here are three companies that have been totally killing the game on social media — despite the pandemic. 

Orangetheory Fitness 

Gyms were among the first businesses forced to close when coronavirus initially surfaced, for obvious reasons.

However, OrangeTheory, a fitness studio with gyms all over the world, has defied the odds through taking advantage of social media and maintaining close relationships with their clients. 

Each studio location has its own Instagram account where they post  free live-at-home workout challenges, fitness tips from coaches, healthy recipes, and more.

Because of these efforts, clients feel in tune with their local studio and are eagerly waiting for their gym to reopen. 


Retail stores have been hit hard by coronavirus, and clothing brands like Lululemon have faced this challenge  head-on through its successful use of strategic communications and digital media.

The retail brand has a strong social media presence across platforms — especially Instagram and Twitter — where they constantly interact with their followers. 

The brand challenged its audience on social media to come together and take part in a virtual “Global Running Day” 5K. Lululemon is also giving followers free guided meditations, yoga, and training videos.

This retail company has been able to uphold its relevance online during the pandemic despite its closed in-person stores with some creative and unique social media marketing.


The concert venue in Washington, D.C., shut down in March and canceled all in-person events through summer. Despite this, Echostage capitalized on the pandemic by enhancing their Instagram, Twitter, and Facebook accounts.

Echostage’s communications team has been working hard to provide trendy and lighthearted content to their fans amid the pandemic. 

The venue has released quarantine themed playlists, inspirational posts, throwback pictures, games, memes, and more. The venue has also promoted virtual concerts, like the Electric Daisy Carnival’s Virtual Rave-A-Thon.

Echostage’s social media efforts have gone above and beyond in establishing a strong online presence and developing their fan base.

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These three non-essential businesses have been absolutely rocking their social media during COVID-19.

Take notes! If you’re looking to grow your company’s social media right now, check out our blog posts like Instagram 101 or Who Is Your Audience, Anyway? 

If you want even more support, contact us today and let’s work together. You got this!